Intern: Marketing Event Research Job bei SAP

Unternehmen: SAP
Vertragsart: Internship
Standort: - Deutschland


SAP’s Events team designs, manages and executes a portfolio of large scale business conferences on a global basis which engage customers and potential customers in meaningful dialogue, and provide a forum for the exchange of information on new technologies, innovative business strategies, and industry trends to further SAP’s sales, marketing, and corporate objectives. The SAP Events team maintains and develops a variety of methods and tools to provide a solid base for decisions on content strategy and overall event portfolio.


You will work in a team of senior business professionals with expertise in marketing research methodology as well as conference management and conference technology. While your mentor will be in the same office, you communicate with SAP colleagues based in several international locations.
The internship will offer an opportunity to be involved in the design of innovative concepts for event measurement and the end-to-end analysis for award winning events in a global context. Tasks will be e.g.:

* Survey design

* Consolidation and preparation of data

* Analysis of various data sources e.g. sensor measurement, behavioral data, surveys

* Creation of reports

* Qualitative research

Preferred start date for the internship is February 1st 2019 for a duration of 6 months.EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

* Student at university or university of applied sciences (Master program preferred)

* Preferred field(s) of study: Social Sciences (e.g. Sociology, Social Geography, Psychology), Data Science, Market Research, Hospitality/Tourism,

* Sound experience in survey development

* Sound experience in advanced (multivariate) statistics

* Computer skills: sound knowledge of at least one statistical analysis software (e.g. SAP Predictive Analytics / IBM SPSS Statistics / SAS Stat / R / Stata); preferably with SQL knowledge

* Language skills: very good verbal and written English as well as good communication skills in German

* Ability to support onsite on business conferences in USA and within Europe

* Soft skills: Self-motivation and proactive approach, strong analytical skills and a passion for data, creativity in addressing research questions

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please describe as well your experience and skills in foreign languages and computer programs / programming languages.
#Internship #Praktikum #Germany #Deutschland #Student #Marketing
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